| Food Photography.com, premium stock food images by Iris Richardson, the Food Photography specialist. |
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| 1. Purpose of photo: | - decoration - evoke mood - grab attention - advertising - editorial - other |
| 2. Content of photo: | What are you looking for? What are the major and minor objects in the picture? What are their relative positions, (if that is important)? |
| 3. Headline: | Do you need room for copy or caption within the image? |
| 4. Shape: | Vertical or horizontal, square? |
| 5. Usage: | For what purpose are you using an image? An ad, brochure, magazine, book, billboard etc. |
| 6. Usage position: | Where will the ad be used? back cover, front cover, interior, centerfold, etc. |
| 7. Size: | Full page, quarter page, etc. |
| 8. Insertions | How many? |
| 9. Duration of usage. | Usage is for one time use; but, web sites and billboards for example, require a different specification. How many months or years? |
| 10. Publication/Magazine: | If placed in a publication, is the publication local, national, regional, or international? |
| 11. Cost of media buy? | How much are you spending for the advertisement? |
| 12. Print Run: | Magazine circulation or print run (quantity of brochures, postcards, press kits, etc.) |
| For additional information for assignments and stock, please contact Iris Richardson phone: 856-417-3367 or email: . |
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